We build consumer brands.

Our brands
01

Lumi

A little companion for everyday life

Visit Lumi
02

More coming soon

How a brand gets made:
  1. The Idea
  2. The First Print
  3. First Sign Of Life
  4. The App
  5. Engineered For The Factory
  6. The Brand
  7. Live
get-lumi.com, the live Lumi site
07 LiveThe site, the deposits, the people waiting.
The first Instagram announcement for Lumi
06 The brandA character before it was a product.
Exterior dimension drawing of Lumi
05 Engineered for the factoryDrawn here. Built with our partner in China.
An early screen of the Lumi app
04 The appBuilt alongside the hardware, not after it.
The prototype with its screen switched on
03 First sign of lifeThe moment the eyes came on.
The first 3D print of Lumi on a desk
02 The first printUgly on purpose. It only had to exist.
The first 3D model of Lumi next to its circuit boards
01 The ideaA sketch, a board, and a shape worth building.

Built by two people who
wanted the thing to exist.

Nestra Brands is a consumer brand company that builds original products and the brands around them. It owns the design, the firmware, the app and the name, and works with manufacturing partners to build at volume. Lumi is the first.

Founded by Xavier Puchert and Petr Vinograd, registered in Estonia in September 2026, and run from wherever the work is.

Founder meetups

The first ran in London in September. More to come.

In progress